Context and Description of the Advertisement Essay

The indicate, BK SUPER heptad INCHER, is the property of Burger force Food aimed at promoting the new prepare that the company has produced for its customers. From the start, the elevate shows you commend of something sexual through the characterisation and words that m other been theatrical roled in the advert. The display of the advert is a realize of a woman with her blab out open and the machinate going in and at the bottom of the advert. in that respect is a provide which states itll indulge your mind away Using pathos, for supposition and the text of the advert.Context and Description of the AdvertisementThe ad I involve is a more young advert by Burger baron Food, which they progress to developed to promote the has a woman with red outline, lieu put one over of her with her sing open, with the new BK sandwich, going by the name the BK SUPER SEVEN INCHER cope into her babble. Right underneath the picture it has the caption, ITLL BLOW YOUR MIND AWAY an d in the upper right hand boxwood it also reads IT unsloped TASTES BETTER. From the outlook of the whole advert, I trust the target of the audience was directed mainly towards the antheral gender, especially the young males from the age of 18 years and those whole are middle-aged. This is due to the movement that the image utilize is that of a young woman opening her mouth for a sandwich, which is personablely decorated (Petley, 2003). The text recitationd also tends to execute some kind of sexual image in combination to the picture of the woman. However, it could also be fit for women as well, since it seems to be directed and make the audience believe it is a sexual advert. This is demonstrated through the use of divers(a) words like BLOW, Fill your desire for something long, and it just tastes interrupt as well as confound the picture of a ovalbumin young lady who is opening her red lipstick mouth to a sandwich that is claimed to be seven inches in length.The compa ny, Burger King is know to be one of the all American fast food joints that compete with other companies such as McDonalds, Carls Jr., and In and Out, which also offer akin products among many others. The intention of the advert in my opinion was to create and hire out some clay of humor for the majority of the customers who are in the younger age group category of customers (Petley, 2003). The use of some form of sexual context in the advert was to draw attention of those customers in the age group mentioned above.The image apply in the advert is that of a white woman, displaying the side view of her face, with some short blonde bull wearing some lipstick on her lips. The picture of the young lady in the advert displays her mouth open and the new sandwich known as the BK SUPER SEVEN INCHER sandwich heading instantly into her mouth. The caption in the upper right hand corner says, IT JUST TASTES BETTER and right below the image there is another caption which states that, Itll tease your mind away. In the lower part of the minute caption in the advert has the picture or image of the sandwich that is beingness offered with the name of the sandwich being BK SUPER SEVEN INCHER. Additional delicately print of the advert contains expound about the sandwich and it states, fill your desire for something long. The use of color has been done in such a way that there is harmony and clearly outlines the details of the advert making the words legible and the picture visible and attractive (Petley, 2003).Analysis of Rhetorical AppealsThe advert clearly demonstrates various rhetorical appeals and I believe that Burger King Food has made use of all the ternary rhetorical appeals in their advert (Rosenwasser, & Stephen, 2012). The rhetorical appeals which have been used accept appeal to Logos, Ethos and Pathos.Reasoning (Logos)It is important that an advert must appeal to reason out and sound dianoetic when someone interested looks at the image of the advert in increase to the picture used in an advert. Using various texts in the advert for example, IT JUST TASTE BETTER, as used in the advert, placed in the upper right hand corner. Burger course Food makes one see the logic behind the woman and the sandwich through the use of the above text mentioned as an example (Rosenwasser, & Stephen, 2012). It is logical since this is a new product placed in a recent advert hence the statement, IT JUST TASTE BETTER.Character (Ethos)The designer of the advert, Burger King Food, tries to appeal to ethos through the picture of the woman used in the advert and the words which may elicit different emotions such as desire, love or some sexually relate emotions (Rosenwasser, & Stephen, 2012). The author displays the side view of the woman with red lipstick and an open mouth in addition to words such as Just tastes better and Itll blow your mind away. In this advert, the image of the sandwich is directed towards the mouth of the young lady who is displaye d, which the author of the advert uses to elicit emotions and feelings of wanting to have the exact same sandwich as the one in the advert. emotion (Pathos)The author has used the side view of the woman with red lipstick and a wide open mouth. This brings the feeling of desire for food, especially sandwich, since it arouses the emotion of desire to try out the sandwich (Rosenwasser, & Stephen, 2012). Through the use of the picture of a woman with an open mouth and a sandwich heading inside the mouth with red lipstick in addition to the use of the words such as ITLL BLOW YOUR MIND AWAY, evokes may evoke or give the impression of sexual feelings. Furthermore, in the fine print of the advert it states that, Fill your desire for something long in addition to the title BK SUPER SEVEN INCHER. This arouses the feelings and makes one to believe that the advert is more of a sexual advert than just a plain commercial advert that is mean to promote the sandwich (Petley, 2003).ConclusionFrom the analytic thinking of the advert, I was able to make a concluding finding on this advert as one that has led me to believe that it is in circumstance a sexual advert. Based on the context of the texts that have been used in the advert as well as the image as shown below, the advert is more sexual oriented and is more inclined towards the male gender who may be the customers to be attracted by the advert. Apart from being an advert that seems to portray a different message than what may have been the intention of the author, it is a captivating advert and quite appealing to the intended audience hence I would say that the advert has achieved its main physical object of attracting the audience to make purchase of the new sandwich by Burger King Food.ReferencesPetley, J. (2003). Advertising. North Mankato, Minn Smart Apple Media.Rosenwasser, D., & Stephen, J. (2012). Writing analytically. Boston, MA Cengage.Source enumeration