Gender and Sexual Exploitation in Advertisement

Jacob Erdy Prof. Molyneaux ENG 110 10/18/12 Gender and knowledgeable Exploitation in Advertisement In Two Ways a Woman Can Get Hurt, Jean Kilbourne sheds a feminist conflagrate on the blatant exploitation of cozyity and violence against women and men in modern advertisement. Kilbourne then goes on to explain the damage these advertisements wear on todays culture and rising generations.Kilbourne argues, in the past cardinal years or so there has been a steady addition of advertisements featuring pornographic elements along with other inappropriate themes much(prenominal) as bondage, sadomasochism, and the sexual exploitation of children. (576). Such images as a jean ad where a women is being attacked by three men in an alley is a perfect example of an compensatet that should be seen as tragic scarce is written off as just a way to convert people to buy a product.An interesting point that Kilbourne brings up is since these images have become more and more appargonnt throughou t everyday life, such as in magazines, news showpapers, and television commercials, most of us become dead(p) to these images, just as we become numb to the daily litany in the news of women being raped, battered, and killed. (584). Unfortunately, this statement is undeniably true, after being conditioned to suppose that these exploitative ads are acceptable most of us would not even take a second glance if one was found in a magazine or newspaper.This is when these advertisements become dangerous, argues Kilbourne. She doesnt believe that these advertisements cause crimes against women, hardly when these crime arise these ads somewhat justify certain actions because of their omnipresence in society. I agree with Kilbourne, these advertisements do portray a world where crimes against women are acceptable, which in result, make people believe there is some soma of justification of these crimes when they are brought up. These exploitative ads need to be curbed in hopes to disba nd out societys opinions and tolerance for crimes against women.