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Question: Discuss About The Journal Hospitality Management International? Answer: Introduction Corporate social responsibility (CSR) mentions that each and every business has the accountability towards the community whether it is social, environmental or else commitments towards stakeholders counting employees, creditors as well as suppliers, shareholders together with community in general. For several numbers of years, tobacco corporations have been condemned as evil marketing harmful products and participating in diverse unethical exercises. However, in reaction to this, tobacco manufacturing firms have necessarily propagated various disclosures that can help in positioning themselves on a high moral stand for winning the hearts as well as minds of customers. The current section on introduction elucidates in detail the disparagement of the entire tobacco industry by different groups and illustrates the reason why Corporate Social Responsibility (CSR) has now become a means for these tobacco companies to reflect that this kind of criticisms are groundless. Again, in the curre nt era of corporate social responsibility and regulation of WHO along with other health governing bodies for maintenance of health standards is making attempts to satisfy necessities of CSR and following WHO in their business stratagems. Nevertheless, there are several governing bodies of health counting WHO that questions the overall credibility of the CSR strategies adopted by this specific tobacco industry. Consequently, this can be said that there exists an obligation to redefine the social, environmental as well as ethical standards of this tobacco industry. The study intends to examine and ascertain whether the entire tobacco industry has the capability to handle overall responsibilities of CSR and effective ways in which the tobacco companies can implement the CSR strategies. Research Title/Research Questions Essentially, it is imperative for this tobacco industry to satisfy accountabilities of CSR and play their specific role in the process of consumer protection as well as prevention of the environment (Morton and Greenland 2018). However, the primary purpose of this current study is to ascertain whether the entire tobacco industry has the ability to handle overall accountabilities of CSR and effective ways in which they can implement the same. The research questions that have been formulated in this regard include the following: Corporate social responsibility essentially indicates towards actions in which different controversial corporations intend to win back social respectability by altering the overall image of the corporation. However, this is necessarily a public relation associated practice without any kind of real alterations in the overall policy (Harizan and Hamid 2015). Nevertheless, the CSR has been initiated over the past two decades by tobacco industries. According to the World Health Organization (WHO) CSR of particularly the tobacco industry can be considered to be an inherent contradiction. In essence, CSR that is regarded as an important weapon for corporations endeavours to enhance their image. Nonetheless, it can be hereby said that there subsists no widely accepted framework for the CSR that mentions minimum standards for specific social performance although the public institutions namely the European Commission has attempted. In actual fact, this is said to generate abundant opportuniti es for different corporations in presenting themselves as socially accountable firms (McDaniel et al. 2016). Thus it allows in development of different CSR programmes although usage of tobacco can be considered to the entire worlds foremost cause of diverse preventable deaths. In particular, tobacco associated deaths are forecasted to increase over and above 8.3 million individuals during the year 2030 from the documented figure of 5.4 million during the year 2005. This is because actions of different transnational tobacco corporations spread the overall smoking epidemic to different developing nations. As the tobacco companies do not have the permission to advertise or promote companys products as per rules, participating in corporate social responsibility actions offers a substitute course to arrive at various audiences. Yet, this kind of activities might prove to be violation to particularly The World Health Organizations Framework Convention on Tobacco Control. As per the guidelines stipulated under article 5.3 of this specific convention, the tobacco industry has the need to execute actions that are illustrated as socially accountable for the purpose of distancing its image from diverse lethal product nature that it manufactures and markets or else to interfere with the establishment and execution of public health strategies (Gilmore et al. 2015). Actions that are illustrated as socially responsible by the entire tobacco industry aspiring at the promotion of tobacco consumption can be considered to be an effective marketing along with public relation stratagem that comes under the Conventions illustration on explanation of advertising, policies of promotion as well as sponsorship. The corporate social responsibility of particularly the tobacco industry as per regulations of WHO can be regarded as an inherent contradiction since the core functionality of the entire industry are in conflict with the objectives of public health strategies with relation to control of tobacco. Tobacco industry has executed various CSR strategies in business actions in a bid to augment the overall image of the business (Beddewela and Fairbrass 2016). Essentially, tobacco industry has necessarily participated in the process of functionalities of manufacturing cigarettes along with other products that utilize tobacco that is harmful for health. Research Objectives The objectives of the current research study are as mentioned below: To analyse significance of the overall execution of CSR policy in specifically the tobacco industry and understanding challenges faced in the process of implementation To comprehend overall credibility of the chosen policies of CSR of different tobacco corporations along with the reliability of different policies as regards the social advantages To understand the way the corporate image can be influenced by diverse CSR activities along with their credibility in both short as well as long term period To examine the study reflecting the way effective CSR policies can acquire benefit or introduce alterations in a tobacco industry Justification of the present project: The current study helps in understanding specific importance of corporate social responsibility (CSR) policies in particularly tobacco corporations and gaining deep insights regarding diverse challenges encountered in the procedure of implementation (Bossle et al. 2015). Thus, it can be said that the current section helps in illustrating the fact that the criticism of the complete tobacco industry by diverse groups and explains the reason why Corporate Social Responsibility (CSR) has now become an important tool for these tobacco companies to reflect that this kind of criticisms are groundless (Plewa et al. 2015). Research Methodology Research methodologies can be regarded as a systematic, theoretical evaluation of specific methods implemented to a specific field of study. As correctly put forward by Arli et al. (2015), the procedures that are utilized to collect appropriate information as well as data for arriving at business decision can be referred to as research methodology. Data Source: The current research study examines the justifiability of CSR in the specific tobacco industry founded on the secondary data source. Secondary source of data indicates towards data that was acquired by individuals other than the user. However the normal users of the secondary source of data in this case include organizational records presented in their literature (CSR reports), data published by various government departments, books, journals, websites, newspapers and many others (Rangan et al. 2015). Diverse scholarly articles that are relevant to present professional project can be assessed for uncovering various benefits of the CSR policies in the tobacco companies. Process of collection of data: In a bid to examine the objectives of the current study, the learner looks for associated electronic as well as printed documents/materials utilizing snowball mechanisms during the specified period. However, in the specific search engine Google and thereafter Google Scholar, learner utilized pertinent key words for searching as well as identifying suitable documents. Using the snow ball mechanism of moving from initial documents and acquiring other pertinent materials from open documents, a huge amount of online materials on specific topic gets generated. Nonetheless, not all documents were pertinent and there were references that were too old. Again, there are also various materials that were not accessible online. However for these documents, we contacted the authorities and commissions as well as offices of different tobacco companies. Books, newspapers and magazines available both online and offline are accessed. Furthermore, official websites of go verning units for reports and company literature available over there are also consulted (Ulke and Schons 2016). Research Philosophy: The learner intends to assume the positivism philosophy for the current research as this can help in validating that there are various asserts that effective scientific knowledge can be considered to be valid and is said to be construed from various knowledge. Research Approach and research design: For the purpose of the present research, the learner intends to follow the descriptive design as this can help in illustrating characteristics of the selected population else wise the phenomenon that is put to use. Following this descriptive design can help in observing and at the same time illustrating the behaviour of a particular subject without influencing the same in any manner. In addition to this, the learner intends to adopt the research design of case study analysis. Selection of this particular research design can be said to be justified as this can help in carrying an in-depth analysis of a lone or smaller number of units at a specific time period. This implies that the learner can analyse credibility of CSR activities in a specific number of tobacco companies and the way it influences the corporation (Belal and Owen 2015). Research strategy: The current study utilizes both the quantitative as well as qualitative evaluation mechanisms for undertaking the current study and for arriving at the solutions to the proposed research questions. Carrying out both qualitative as well as quantitative research does not necessarily include diverse mechanisms for collection of data as well as analysis and more basic difference that orients around research stratagems utilized. Thus, it can be said that the current study has adopted a specific mixed strategy that involves the following activities: -Gathering and assessing both quantitative as well as qualitative data -Utilizing rigorous processes in the process of gathering and assessing data that is appropriate to tradition of each mechanism, namely making certain the appropriate size of the sample for both quantitative as well as qualitative evaluation. -Assimilating amassed data during process of collection of data, evaluation as well as discussion (Tandilittin and Luetge 2015) -Utilizing procedures that include both qualitative as well as quantitative elements either concurrently otherwise sequentially. Method of analysis: For the purpose of carrying out the study, the learner intends to carry out specific methods for analysis of the amassed data. The learner intends to utilize specific ways of carrying out both quantitative as well as qualitative analysis of the secondary data (Gast and Ledford 2014). In case of the qualitative research section of the study, the learner can study development of various concepts associated to the CSR activities in various tobacco companies that can subsequently help in the process of understanding diverse social phenomena in various natural background, providing due stress to the connotations, experiences as well as opinions of study participants (Richter and Arndt 2016). Diverse dimensions involved in this case include comprehending contexts, understanding individuals various related interactions. In this particular study, the learner intends to utilize the discourse analysis for different gathered documents. Essentially, all these documents that are available can be used as a potent tool that can help in assessment of written, sign language mentioned in texts as well as contexts in addition to vocals (Silverman 2016). The discourse analysis includes coding of the materials, examination of structure of structures as well as discursive assertions, and identification of cultural, orientation to governance, degree of transparency along with CSR. Essentially the methods that the learner assumes for the current study comprise of discourse analysis, case study analysis and thematic analysis (Batool et al. 2016). Therefore, the use of case study analysis for the purpose of the present study can be said to be justified as this can help in the process of evaluating particular issues within the boundaries of a particular environment. As per the research design that is the case study analysis method, three different methods of analysis of case studies can be used, namely, explanatory case studies, descriptive case studies as well as exploratory case studies. In this case, the descriptive case studies are primarily used that can help in analyzing specific sequences of interpersonal aspects and this helps in deciphering the important phenomenon (Lewis 2015). The learner intends to utilize quantitative methods of analysis for this current study as well. This can help the learner to convert data into various numerical forms and they are necessarily subject to statistical evaluation. The secondary data that is used for the study can be analysed by means of quantitative methods. Thus, this process can be said to be justified as this can help in numerical reflection as well as manipulations of various amassed observations for illustrating the specific phenomenon that specifically these kind of observations replicate (Mackey and Gass 2015). The learner uses both the descriptive statistics as well as interpretive statistics for analysis of the data. Literature Review Corporate Social Responsibility: Concepts of CSR has been thoroughly illustrated in diverse ways by various researchers, the primary reason of its subsistence is to shield the entire community from different kinds of harm along with disasters carried out by corporations both intentionally otherwise unintentionally. As rightly suggested by Rhou et al. (2016), in various processes of investigations, the corporate social responsibility is normally visualised as a lone construct encompassing actions that aids in management of stakeholders and different corporate actions for the purpose of compensating for social and economic unfairness as the stakeholders of the businesses of the corporation also includes end users that utilize companys products. The primary accountability of the tobacco industry is to shield teenagers particularly from the teenagers particularly from the profuse damage of tobacco products such as cigarettes by making them aware of unfavourable impacts of the same. Diffe rent definitions of the CSR elucidates similar phenomenon that is the corporations are taking into consideration CSR actions for the purpose of fabricating diverse sanitized products/materials, realizing for superior surroundings, community consciousness of the majority of the issues, treating members of the staff fairly, along with charitable actions to achieve sustainability in the entire market (Golob et al. 2017) Corporate Social Responsibility (CSR) Corporate Social Responsibility -(CSR) among corporations is now primary focus of various researchers. Nevertheless, the question of whether this specific exercise aids corporations in the approval among stakeholders is still not responded, particularly, those corporations that driven out to generate specific products that damage various clients. Essentially, CSR was initially taking place with premise of compassion, which thereafter led to satisfaction of various motives, pecuniary, firms stakeholders along with legality. Philanthropy theme ingrained from ethical standards of conviction regarding the appropriate way to be active at the time when delivered the alternative to take action without compulsion. Essentially, direction of liberality can be viewed in the shape of actions taking place as programs and contributions targeted at those that include both single persons and groups. As such, pecuniary intention for mainly CST is based on the association between CSR actions exerts in fluence on overall pecuniary presentation of corporations. This considers necessities of cost plus market on top of status of the firm. In essence, pecuniary intention is utilized for purpose of developing the reputation along with competitive advantage by means of brand awareness and investment return to various shareholders (Visser 2014). This kind of intentions underlies mainly CSR of leading global tobacco corporations. The corporation has necessarily donated a particular sum that stands at US $75 million for various generous reasons whilst US $100 million was expended for sensational and declaring diverse contributions. In particular, this exemplifies that the corporation is not necessarily undertaking societal accountability exclusively on foundation of ethics as well as benevolence, but generating advantages in the long term period (Harizan and Hamid 2015). From the standpoint of stakeholders, administration of corporation asserted to undertake specific activities. Specific parties can undertake actions having interests in the corporation and declaring such activities to parties that are involved. Essentially, analysis of stakeholder comprises of organizational responsibility that surpasses restricts monetary or monetary presentation, counting intended disclosures ahead of the obligatory level namely academic, societal or else surroundings attainment. In the process of attainment of balance for meeting the demands of each and every stakeholders of the firm, the Triple Bottom Line theme is necessarily assumed by various business acquaintances. This notion stresses identical partition of labour particularly existent between three imperative ecological sustainability of mainly monetary, ecological along with social (Harizan and Hamid 2015). However, in other words, the corporation have the need to improve overall quality of environment as well as social life other than merely targeting earnings. In addition to this, legitimacy intention is strongly associated to the standpoint of firms stakeholders. Again, as per legitimacy notion, business concerns have the requirement to function over and over again and need to be aligned to values along with societal norms counting regulations. Visser (2014) suggests that corporate social responsibility is observed as a way of conformity with diverse rules as well as directives that standardize the course of a corporation. It is also a particular value scheme that has the need to be executed within the functions of a corporation. Legitimacy motive can also be utilized by the leading tobacco companies namely British American Tobacco as well as Phillip Morris in a bid to avert diverse legal actions imposed. Essentially, all of these intentions illustrated are closely related to one another. This necessarily covers diverse CSR management phases that include planning, execution and tracking. In a bid to acquire an general idea and comprehension of the idea on CSR, it is obligatory to analyse various intentions underlying CSR actions by tobacco corporations from standpoint of consumers that is necessarily among the most significant stakeholders. Thus, the research questions that investigate significance of CSR activities in tobacco industry can be comprehended to a large extent (McDaniel et al. 2016). Communication of WHO regarding CSR reports As per WHO, increasingly consumers, members of the staff as well as managers anticipate corporations, specifically large transnational corporations function beyond their conventional role of generating, producing, packaging as well as selling for generation of profit. The boom of socially responsible investment products validate this trend and help in making social as well as ethical standpoints clearly known to the corporations they put their money in and at the same time patronize. Tobacco companies also have not missed this specific trend. Majority of the corporations have designed specific programmes for various small sized corporation developments in Kenya, prevention of crime in South Africa, propagating business education in specifically China, preservation of folk culture in Venezuela along with medical treatment as well as flood relief in Pakistan (McDaniel et al. 2016). Youth smoking prevention measures used by various tobacco companies include various proposed dimensions that include presentation of age proof for purchasing tobacco products at the counter. However, this has appeared to be unproductive, since young people seamlessly circumventing these limitations. Purposefully, these programmes deliver the purpose of generating and designing the appearance that various tobacco corporations are proposing corporations for the issues they develop. In actual fact, they help in detracting attraction from various proven, effectual solutions counting the price as well as tax augmentation to which young individuals are very sensitive. Again, tobacco corporations vigorously oppose increases in price as well as tax. Education can be regarded as a specific field in which several tobacco corporations have focussed their CSR actions, particularly in grants, scholarships, even development of an entire school. The mandate of the centre is mainly to examine the ov erall social as well as environmental accountabilities of transnational corporations to the societies in which they function (Gilmore et al. 2015). Certainly, many scholarships are made available for this specific programme aimed at averting this issue. According to a study published by the British Medical Journal illustrates research grants as well as donations from the tobacco industry along with the senior university governance appointments that are necessarily held by various tobacco officials belonging specifically to the tobacco industry. In addition to this, it can be seen in this regard, out of total 90 universities as well as 16 medical facilities; around 39% had accepted donations from the tobacco segment. Again, out of 16 medical schools, only four has accepted research grants. As such, tobacco industry officers along with directors were seem to assume 26 university associated appointments during the year 1996 and year 2001, counting posts namely governor, chancellor together with president among many others. There are scholars who are of the view that the tobacco industry permeates the universities in universities as it is a way it can buy silence as well as satisfaction. During the end of 2002, BAT-Ghana endowed 250 Gha na Cedi to particularly University of Ghana for purchasing academic credibility (Beddewela and Fairbrass 2016). The overall tobacco industry essentially gets engaged in community level development projects, namely Kerio Trade Winds situated in Kenya. This is necessarily a partnership that subsists between the society and BAT that has the intention to develop tobacco growing actions as a substitute towards alleviation of poverty aligned to governments poverty alleviation stratagem. The Tobacco Association of Malawi has participated into different efforts that are aimed at discouraging abusive child labour exercises in tobacco farming in Malawi. In addition to this, probably most remarkable as well as sceptical are necessarily those tobacco industry sponsored programmes that essentially aspire to attain public health objectives. Thus, it can be hereby mentioned that tobacco industry programs that intend to positively deliver to a greater social good urge the social question: What is the way in which tobacco corporations can reconcile their primary aim to attain a maximum profit by manufacturing and selling a deadly product with the objectives of CSR (Beddewela and Fairbrass 2016). Essentially, tobacco corporations are not like many other corporations. Again, tobacco products are necessarily legal, but they can also be referred to as lethal. Tobacco can be regarded as the only consumer product that is available in the market and this kills half of the regular users. Particularly, from the perspective of CSR actions, they cannot easily figure among specifically the ranks of different other consumer goods corporations. In spite of the tobacco industrys thin-veiled efforts to attain corporate accountability as well as companies claims to have altered their practices, they continue to utilize a wide array unethical and at the same time unethical strategies to promote their products (Plewa et al. 2015). Conclusion In conclusion it can be said that CSR activities undertaken by corporations was observed as a way of obscuring the dilapidated image as well as reputation of the tobacco corporations. This is acknowledged to inflict damage and bereavement of individuals as a consequence of tobacco consumption may be smoking. However, it can be considered to be very immoral on the part of the tobacco corporations that are attempting to alter their negative insight among the entire audience by undertaking CSR. Even though, the company is undertaking its societal accountability. Again, it can be considered to be very much against the marketing ethics. However, findings obtained from various prior reports also reveal that even though the societal accountability generates a affirmative influence, it stays as a certain facade for corporations and market these products without any kind of interference from various government as well as community. Therefore, it can be regarded as a particular bribery act tha t can help in recovering from bad reputation different tobacco corporations. No immediate action is accounted as CSR by firms at the time when the influence of smoking habits breeches the basic privileges of individuals life. Based on findings of study, it can be said that benefits accepted by the societies by means of community programs that are necessarily funded by tobacco firms cannot compensate the damage caused to the greater community that arose from smoking. References Arli, D., Rundle-Thiele, S. and Lasmono, H., 2015. 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